About Us

MAGGIE SULLIVAN

Recognized in 2008 by The Philadelphia Inquirer as the “Grande Dame of Women’s Triathlons,” Maggie will serve as the Series Director for the Trek Women Triathlon Series. A member of the Xxtra Mile LLC, owner of the Trek Women Triathlon Series, Sullivan has been at the forefront for more than 18 years creating opportunities for women in the sport of triathlon.

"Along with a talented team of tri-tested professionals, we are building on our collective experiences in this arena and are committed to making the race experience for women in triathlon even better than it’s been. I have spent a lifetime in the sports industry – men’s professional tennis marketing to a spectator audience – and women’s triathlon marketing to female participants – the reward has been awesome. This work is my passion; doing my part to make a difference – my commitment."

SALLY EDWARDS

Triathlon legend and Hall of Fame triathlete Sally Edwards will serve as the Spokeswoman for the Trek Women Triathlon Series. Edwards is the CEO of HeartZones USA and best selling author of 22 books on triathlon and fitness training. "I’ve dedicated my life to encouraging women to become more physically active; to use triathlon as a means to achieving their life goals. I am so proud to be joining this new Series that will allow me to take these efforts to a whole new level."

The "Official Training Programs" of the Trek Women Triathlon Series are predicated on the protocol established by Sally and the HeartZones method. "My role is to help women reach inside themselves and find what it takes to participate in this type of experience," explains Edwards. "I have supported 200,000 women across the finish line over the past two decades, and my goal this year is to help more women discover their ‘inner athletes’ and the joy of fitness and athletic accomplishment. I’m thrilled that TREK is committed to reaching that kind of milestone for women."

KEY PERSONNEL

Cameron Sweeney - Trek Women Triathlon Series Manager
Cathy Daldin - Team Survivor National Coordinator
Madeline Loffredo - Communications / Production Associate
Ardis Bow - BIC® Soleil® Swim Sisters Coordinator
Creigh Kelley - Series Announcer

AND IN OUR RACE MARKETS…

Mike Bone - Trek Women Triathlon Series / Southern & Northern CA – Local Race Director
Spectrum Sports Management, LLC

John Corrigan - Trek Women Triathlon Series / Pleasant Prairie, WI – Local Race Director
JMC Partners

Jon Hill - Trek Women Triathlon Series / Austin, TX – Local Race Director
Fit Events, LLC

Diane Lydon - Trek Women Triathlon Series / Seattle, WA – Local Race Director
LYDECO Productions

Fred Sommer - Trek Women Triathlon Series / Orlando, FL – Local Race Director
CFT / Sommer Sports

ABOUT THE XXTRA MILE, LLC

The Xxtra Mile LLC is a women's and girls' active lifestyle company based in New York City. Its properties currently include the Trek Women Triathlon Series, Team Future™, a mentoring and training program for women and girls, and BRAIDS™, a think tank for women's and girls' active lifestyle initiatives.